CABI + Gates Foundation
Global agriculture · research into practice
Five and a half years of agricultural research needed to become something programme teams and partners could understand, navigate and use in live decisions.
Start a conversation2018–2026 relationship
The work
Programme teams and partners needed to adopt a new way of making decisions about data, drawn from five and a half years of research across twelve countries and thirty-two organisations. The evidence was substantial, but it risked remaining trapped in research, specialist language and disconnected communications. The client-side challenge was described plainly: too much thinking and not enough doing, with no clear way to make the work legible to the people who needed to use it.
Philpott Design helped structure the material, frame the user journeys and hold product thinking, narrative, UX, engagement and production under one creative direction. The contribution included journey mapping, personas, prototyping workshops, UX walkthroughs and repeated feedback with programme teams and users.
Outcome and evidence
The research gained a practical route into use: a programme officer or research partner can recognise the six-step process, navigate the supporting materials, apply a step to a real decision and carry the approach into their own team.
Approximately seven years of evidenced work. Source material covered five and a half years of research across twelve countries and thirty-two organisations. The relationship is the clearest example of Philpott Design combining framework design, UX, narrative, production and capability building in one commission.
The work moved through discovery, framing, making, testing and embedding. User testing and structured feedback shaped the platform between alpha, beta and launch.
Your work
Tell us what people need to understand, trust or act on, and where it is getting stuck.
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